What is Adobe Experience Manager and why it is the best CMS tool for medium / large businesses?
Adobe Experience Manager is a cloud-based CMS that helps you engage website users, manage digital content and deliver personalized user experience across different channels.
Adobe Experience Manager offers a lot of content management services suchlike document management, social engagement, user-generated content organization, dynamic digital asset management, and community connection portal. Creative teams will find Adobe Experience Manager (AEM) useful as a central workstation where they can streamline media delivery and connect their work processes with those of other teams. Apart from providing a system that allows them to deliver a more attractive and enhanced media for different demands, it also allows separate teams to easily manage their digital assets.
In my opinion, Adobe Experience Manager (AEM) is useful mainly to medium and large businesses. I wouldn't recommend it if you have a small site cause probably you don’t need so many features.
Main Features of Adobe Experience Manager
Adobe Marketing Cloud Link
E-Commerce Solution
Media Personalization
File Format Conversion
Product Personalization
Responsive and Adaptable Media
Responsive Video Players
Project Dashboards and Workspaces
Multilingual Asset Management
Media Asset Templates
Video Management
Streamlined Workflow
File Access Authorization Control
Drag-and-Drop Interface
Custom Web Portal
Smart Video Playback
Powerful Search
Video Analytics
Smart Media Collections
Intuitive Tagging
Commenting Function
Metadata Addition
Search Indexing
Annotations
Feedback Alert
Remote Project File Access
Built-In DAM
User Access Control
Task Management
Smart Search
Role Assignment
File Tagging
Benefits of Adobe Experience Manager
When it comes to its advantages, first of all, Adobe Experience Manager(AEM) lets you manage multiple sites using just one solution and translate your pages into different languages. It's especially helpful when you have a complex website and market your product in different countries. Also, AEM pages have incredibly great page load time, as it loads a page within seconds.
Moreover, the solution helps to increase traffic to your site and boost conversion rates. You can make use of ready-made templates, create personalized campaigns and CTAs with tracking.
The feature called AEM forms allows you to create personalized and interactive documents that engage visitors and facilitate communication with them.
The software enables you to build your forum and user groups that help you keep in touch with your users.
The product integrates with Adobe Creative Cloud, Salesforce, Microsoft Dynamics, Adobe Campaign (it facilitates creating email campaigns) and provides the API that lets you build additional extensions, provided you know how to do it
Technical specifications
Devices Supported
Web-based
iOS
Android
Desktop
Customer types
Small business
Medium business
Enterprise
Customer Support Types
Phone
Online
Adobe Experience Manager Integrations
The following Adobe Experience Manager integrations are currently offered by the vendor:
Adobe Experience Manager integrates with other Adobe Experience Manager solutions like Adobe Target.
Introduction to Adobe Experience Manager
Customer reviews on Adobe Experience Manager
I have been using Adobe Experience Manager as a developer for almost 4 years now and every version outdoes itself. As a developer, I will be recommending AEM for everybody out there.
Pros
Adobe Experience Manager is one of the most sorts after CMS tools in the world currently. It's a modular design, and its ease of integration with both other Adobe products as well as other third-party products makes it unique. Its OOTB features are so easy and well developed that it decreases the effort required in overlaying them. Seamless integration with Java in the back-end and almost all the high rated front-end tools make it the best product to design a website on. And the customer or business support is the best in the market.
Cons
Nothing as of such. It's almost a near-perfect product.
I've used a few content managers, but this one has been the best for author customization and communication. I like that you can leave other authors' notes. I compare it to visual studios because authors have the ability to drag and drop to modify pages. Authors have a lot of freedom potential for settings, obviously depending on permissions. Their tag manager is also a great asset to our architects.
Pros
Tag manager, digital asset manager, and nontechnical admin abilities.
Cons
Permissions take a lot of effort to lock down and authors could potentially do prod damage. A lot of I's to dot and t's to cross to make sure they don't have damaging access.
Adobe Experience Manager Pricing Plans
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